Lab notes .

How to show up in ChatGPT and Perplexity

A practical B2B playbook: how each engine picks its sources, and the concrete changes that get your company into the answer.

Russel Davis

Why AI Search Can’t Find Your Product by Name

A product name that means something else costs you more in AI answers than on a results page. Here’s a ten-minute test to check yours, and how to fix it.

The Best B2B Webflow Agencies in 2026 (and How I Picked Them)

Who builds B2B Webflow sites in 2026, sorted into five lanes. Written by Russel Shalom Davis of BrandingLab, a studio on the list, with the selection method and sources shown.

15 min read

Your Website After You Raise: The Post-Funding Rebuild

Just closed a round? When to start the website rebuild, what it should cost, and the pages investors, enterprise buyers and senior candidates check first.

Hiring a Webflow Agency in Israel: The 2026 Guide for B2B Teams

What an Israeli B2B company needs from a Webflow agency in 2026: Hebrew and English on one site, IS 5568 accessibility, a site US buyers trust, and who builds this well. By Russel Shalom Davis, BrandingLab.

12 min read

Repositioned But Your Website Still Pitches Last Year

Your pricing, ICP or category moved and your website still pitches last year’s company. A ten-minute test for the gap, and what realigning the site involves.

The Silent SEO Bug Breaking AI-Built Websites

In July 2026 every page on my own site showed Google the homepage title. The cause was an unpinned upgrade to react-helmet-async v3. Here’s the check and the fix.

What an Answer Engine Optimization (AEO) Audit Actually Looks Like

I ran my answer engine optimization audit on my own site and found a silent sitewide failure that Google’s own tools said was fine. Here is what the audit covers, what it costs, and how to track results afterwards.

AEO vs SEO: What Actually Changes for B2B Teams

SEO gets your pages ranked. AEO gets your company named inside the answers ChatGPT and Google’s AI Mode write. Russel Shalom Davis on what stays the same, what changes and how to measure both.

The AEO Maturity Model: Score Where Your B2B Website Stands

A five-level self-assessment for AI search readiness. Score your B2B website on rendering, content structure, structured data, off-site authority and measurement, find your level, and see what to fix first.

What a B2B Website Rebuild Actually Looks Like (Timeline, Process, What to Expect)

The six phases of a B2B website rebuild, the 8–12 week timeline, what your team commits each week, and what it costs, from someone who runs them.

10 min read

Why Isn’t Your B2B Company Showing Up in AI Search?

Buyers ask ChatGPT, Perplexity, Google AI Overviews and AI Mode for shortlists in your category. If your competitors show up and you don’t, it usually comes down to five fixable gaps. Here is how to diagnose which ones you have.

Six Signs You’ve Outgrown Your Current Website

A raise, a repositioning, a flat pipeline, AI answers that skip you, a developer queue, a merger: six signs your B2B website no longer fits the business.

AI Search

Is Google’s AI Cannibalizing Its Ads, or Your Traffic?

The popular take says AI is destroying Google’s ad business. Alphabet’s 2026 results say the opposite. Search revenue keeps growing while the clicks that used to reach your website disappear. Updated with Q2 2026 numbers.

Why Your SPA Is Invisible to AI Search (And How to Fix It)

Many React, Vue and Angular sites send AI crawlers an empty HTML shell. The root cause, how to test it, three fixes with honest trade-offs, and what happened when my own site had the problem.

16 min read

What Is Answer Engine Optimization (AEO)? A B2B Guide

Answer engine optimization (AEO) gets your company named in AI answers from ChatGPT, Perplexity, Claude and Google AI Mode. Russel Shalom Davis explains how it works, what to fix first and what it costs.

13 min read

A 90-Day B2B AEO Plan: From Baseline to Citations

A practical 90-day answer engine optimization plan for B2B teams that already do SEO: what to measure first, what to fix, which pages to rewrite, how to build a claim library and how to earn the mentions AI engines trust.

The Real Cost of a Dev-Dependent Website (And What Marketing-Led Looks Like)

When every website change needs a developer, marketing stops experimenting. What that costs, how to measure it in an hour, and what a marketing-led site looks like.

Case Study

Building Gazette-Search: A Founder’s Build Log

My build log for Gazette-Search: the five-minute bar, the move from Lovable to Claude, the data crisis I found, the customer-ethics call I’m proudest of, and who’s using it now.

22 min read

B2B Brand Identity for AI Search: How to Build a Brand AI Recommends

AI assistants recommend companies they can identify and see confirmed elsewhere. Russel Shalom Davis, who designs B2B brands that AI recommends, on the description, naming, schema and proof that make it happen.

Webflow vs WordPress for B2B: Which Should You Build On in 2026?

Both platforms can run a fast B2B site that AI tools can read. The choice is who runs it. 2026 prices, a 3-year cost table with the assumptions shown, and when I’d pick each.

13 min read

Vibe-Code Platforms for AEO: Can AI Search See Your Lovable, Bolt or v0 Site?

Lovable, Bolt and v0 launch fast, but some builds still send AI crawlers an empty shell. How each platform renders in 2026, how to test it properly, and how to fix it.

Webflow for B2B in 2026: What It Does Well, What It Costs and When to Skip It

I build most B2B marketing sites on Webflow. Here is what it does well in 2026, what the new pricing and CMS limits mean for you, what Source changes, and when I’d pick something else.

17 min read

Your Website Has Two Grunt Tests Now: One for People, One for AI Crawlers

Donald Miller’s Grunt Test asks whether a visitor gets your homepage in five seconds. AI crawlers now run their own version in a single fetch. Here’s how I check both, and what to do if you fail.

Your Website Is Already a Business System: Lead Routing and CRM Automation for B2B

Every form on a B2B website feeds your sales process, whether you designed it to or not. Here’s how I set up CRM sync, lead routing and follow-up so no lead waits on someone’s inbox.

Webflow for AEO in 2026: What Each Plan Gets and Where It Falls Short

What Webflow AEO is, which AEO features a Premium-plan B2B site actually gets, how llms.txt and schema really work on Webflow, how it compares with Framer, and what changed when I moved my own site.

14 min read

AI Overview Optimization for B2B: Getting Cited in Google AI Overviews and AI Mode

How Google AI Overviews and AI Mode choose sources, what they do to B2B clicks, how ads change the page, how to measure it in Search Console, and what actually gets you cited.

WordPress for AEO: Plugins, llms.txt and the Maintenance Trade-Off

WordPress sends AI crawlers server-rendered HTML, and its SEO plugins cover schema and llms.txt. What decides the result on WordPress is who keeps the stack updated.

The Best Website Platform for AEO in 2026: Webflow, Framer, WordPress, Wix, Sanity and Vibe-Code Tools Compared

Which website platform makes it easiest to get cited in ChatGPT, Perplexity and Google’s AI answers? Six platforms compared on what AI crawlers actually receive, checked October 2026 by Russel Shalom Davis.

17 min read

WordPress to Webflow Migration for B2B: Six Steps Without Losing SEO

A WordPress to Webflow migration doesn’t cost you rankings if every URL is mapped and redirected before launch. Here’s my six-step process, the current CMS import options and limits, and what to preserve.

Questions to Ask a Webflow Agency Before You Hire One (2026)

A badge tells you an agency knows Webflow. It doesn’t tell you whether they’ll pick the right plan, get you cited by AI or protect your rankings. These are the questions I’d ask any Webflow agency in 2026, me included.

Wix for AEO: Is Wix Enough, or Should a B2B Team Move to Webflow?

Wix sites are server-rendered, so AI crawlers can read them. The real question for a B2B team is when Wix stops being enough, and whether Webflow is the better home.

Pipeline Plateaued? It Might Be a Website Problem

Traffic is up, demos are flat and CAC keeps climbing. How to tell whether your website is the leak, why A/B tests stall, and what fixing it involves.

Investors and Buyers Ask AI First: Is Your Startup in the Answer?

Before a first call, investors and enterprise buyers ask AI tools who leads your category. If you’re missing, or described wrongly, the shortlist forms without you. Why that’s a due-diligence problem for funded startups, and how to check.

Case Study

How I Named Tabono: From Adinkra Symbol to Brand to Website

A name found in an Adinkra symbol, a logo concept built on it, and a website designed years later that the same idea still carries. The Tabono naming story.