Get who you are right
Positioning, identity and a documented design system, defined clearly enough for people and AI to follow.
- Positioning and messaging
- Naming and identity
- Design system and voice guide
Lab note 001 · Brand, web and AEO studio Ramat Beit Shemesh · Israel / UK / US / South Africa
Brands that leave a mark. Websites AI cites.
I design B2B brands for funded teams, then build Webflow sites AI can read, trust and cite.
Your buyers ask ChatGPT who to hire before they ever visit your site. If AI can't read your site, it can't cite you.
4.9 on Clutch · Webflow Certified Partner · Since 2012
The finding
A good-looking site AI can't read is a brochure invisible.
Observation
Buyers shortlist inside AI
B2B buyers now ask ChatGPT, Perplexity and Google's AI answers which vendors to look at. If you aren't named there, you aren't on the list.
Cause
The slices disagree
The brand says one thing, the website another, and AI pieces together a third version from whatever it can find. One agency per slice makes it worse.
Method
One designer, one system
The same person defines the brand, builds the site and measures what AI says about you. Nothing gets lost between handovers.
Brand. Build. Ship.
The process · three acts, one systemA site your team can run
A Webflow site with schema, speed and answer-first pages built in from the first component, live in four-week sprints.
- Webflow design and build
- CMS your marketing team owns
- Migration without losing rankings
Get recommended by AI
Answer engine optimisation (AEO), so ChatGPT, Perplexity and Google's AI answers find you, understand you and cite you.
- AI visibility test and audit
- Entity, schema and content fixes
- Monthly tracking against competitors
Lab results
All work →
01Mosaic UnitedRebrand, design system and website for a global non-profit. Every colour is a token the code references.
02Targo LogisticsBulk-freight network across South Africa and six neighbouring countries. Strategy, identity, brand system and website.
03GazetteSearchEvery South African Government Gazette notice, searchable in seconds. Identity, product UI and launch.
04SektaAn industrial services group built from nothing: the name, the mark, the brand system and the website.
05Opsi SystemsEnterprise transport technology website, designed and built in Webflow in four weeks.
06Protego VenturesWebflow website for a defence-technology venture fund, built from Capri's brand in four weeks.
Free · no sign-up · results in two minutes
Run the AI test.
Citation rateHow often AI names you for your buyers' questions
Share of voiceYou versus your top three competitors
Crawler accessWhat GPTBot and ClaudeBot can actually read
Entity clarityWhether AI describes you correctly
We ask AI what your buyers ask
The real questions people type into ChatGPT, Perplexity, Gemini and Google when they're looking for what you sell.
We read your site the way AI does
No JavaScript, no guesswork. If a crawler can't see your services, your proof or your pricing, neither can the answer.
You get a readout, not a sales pitch
Where you're named, where competitors are named instead, and the specific fixes, in priority order.
We fix it and retest
Brand, site or content, whichever is the real problem. Then we measure again every month, so you see what changed.
Peer reviewed
4.9 on Clutch · verified reviews"A Webflow expert with technical competence and brilliant design services."Michelle K BlumenauDirector, Turquoise PR
"Excellent quality and an impressive ability to implement my vision."Jo EyreManaging Director, Voxeon Communications
"Good suggestions on interactions and features, which raised the level of the site experience."Caryn SherDirector, Jack Be Nimble
Principal investigator
It's me.
I'm Russel Shalom Davis, a brand and web designer running BrandingLab since 2012. You work with me directly on strategy, design and every decision that matters. There's no account manager in between.
I also run my own software product and read my own analytics, which is why AEO came naturally. I make the visual calls, and I check whether they worked.
For engineering, motion and content I bring in a small network of specialists I've worked with for years.
Ramat Beit Shemesh · working with funded B2B teams in Israel, the UK, the US and South Africa
Common questions
Asked and answered
What is AEO?
Answer engine optimisation is the work that gets your company named in AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. It covers what AI crawlers can read on your site, how clearly they understand who you are, and whether trusted sources mention you.
Do I need a new website to show up in AI answers?
Not always. The AI test shows whether the problem is the site, the brand story or the content. Sometimes fixes to the current site are enough. When the site itself is the blocker, I rebuild it in Webflow with AEO built in.
Can you guarantee ChatGPT will recommend us?
No, and nobody honestly can. What I can do is the work that makes you easy for AI to find, understand and trust, then show you every month what changed.
How much does it cost?
The online AI visibility test is free. A comprehensive AEO audit is $1,500. Brand identity starts at $5,000. Webflow sites run $8,000 to $20,000. Brand and site together start at $15,000. Ongoing AEO is $2,500 to $4,500 a month. You get a one-page scope and a fixed price before anything starts.
Who will I actually work with?
Me, Russel Shalom Davis, from the first call to launch and after. Specialists join for engineering, motion or content when a project needs them.
Next experiment
Are ChatGPT, Gemini and Claude naming you
?
Run the free AI test and find out in two minutes. Already know you need a new brand or site? Book a discovery call and you'll have a one-page scope and fixed price within one business day.