Voxeon Communications

“We help the good guys get heard.” That’s how Voxeon’s founder described their PR agency in our first meeting. I was immediately intrigued by their focus on startups and organizations making positive change. The only problem? Their existing website was whispering when it needed to be shouting.

Voxeon had already established a strong visual identity, but translating that into a website that actually drove business was proving challenging.

With their existing brand identity as our foundation, we crafted a strategic approach to elevate their digital presence:

• Strategic Implementation of Visual Identity

• Their existing dark background and bold typography had strong potential, but the execution needed refinement. Our designer Alex spent hours adjusting contrast ratios to ensure perfect readability while maintaining the dramatic impact.

• The purple accent color became our secret weapon—used sparingly but strategically to highlight key actions and important information.

• Typography implementation became a masterclass in hierarchy. We created a detailed typography system that used size, weight, and spacing to guide the eye naturally through content.

• We created a visual rhythm through consistent design elements that gave the site a cohesive feel without becoming repetitive.

Technologies used: Figma, Webflow

The new website transformed how Voxeon presented themselves to the world:

• Pitch meetings changed completely—prospects came in already understanding their fractional model instead of being confused by it

• Their “startup-friendly” positioning attracted smaller companies who previously assumed they couldn’t afford PR

• Team members reported feeling proud to share the site with their networks, becoming active ambassadors

• The CMS empowered their content strategy, with blog production increasing from monthly to weekly

• Mobile engagement metrics showed that founders were actually browsing

What makes an effective creative portfolio website?

The best portfolio websites showcase work beautifully, load quickly, tell the story behind projects, and make it easy for potential clients to understand your process and get in touch.

How do you balance creativity with usability?

We create visually striking designs that still follow UX best practices—ensuring visitors can easily navigate, find information, and take action without confusion.

Should creative professionals use Webflow or Squarespace?

Webflow offers far more design flexibility and customization than Squarespace, allowing truly unique portfolio presentations that stand out from template-based competitors.

How long does a portfolio website take to build?

Creative portfolio websites typically take 3-6 weeks, depending on the amount of work to showcase and the complexity of the design vision.

Can I easily update my portfolio with new work?

Absolutely! Webflow's CMS makes adding new projects simple—just upload images, add descriptions, and publish. No coding required.