PR agency specializing in startups and impact-driven organizations
Introduction
Voxeon Communications, a PR agency specializing in startups and impact-driven organizations, approached us with a clear mission: "We help the good guys get heard." However, their existing website was failing to amplify their own story effectively.
Challenge
Despite having strong brand assets, Voxeon's website felt generic and failed to communicate their unique value proposition. Key issues included:
- Difficulty explaining their innovative "fractional PR" model to budget-conscious startups
- Impressive client portfolio buried at the bottom of pages
- Impersonal team presentation lacking human connection
- Team members were embarrassed to share the website with prospects
- Generic agency template appearance despite distinctive brand identity
Objective
Transform Voxeon's digital presence into a powerful storytelling platform that would:
- Clearly communicate their fractional PR model to startup audiences
- Showcase their impressive client portfolio prominently
- Present the team as approachable, expert humans
- Shorten sales cycles through effective pre-qualification
- Create a website the team would be proud to share
Solution
We implemented a comprehensive redesign strategy focusing on four key areas:
Visual Identity Refinement: Enhanced their existing dark background and bold typography, optimized contrast ratios, and strategically deployed their purple accent color to guide user attention.
Strategic Content Positioning: Developed messaging around real client outcomes, addressed common startup objections head-on, and created the core positioning "Game-changing stories deserve to be told."
User-Centered Architecture: Restructured the site around key user questions, elevated client logos to hero status, reimagined the team section with authentic photography, and rewrote services from the client's perspective.
Technical Excellence: Built subtle scroll-triggered animations, created custom mobile breakpoints, developed a flexible CMS for team blogging, and prioritized performance optimization.
Outcome
The redesign delivered measurable business impact:
- Prospects now understood their fractional model before initial meetings
- Successfully attracted smaller companies who previously assumed PR was unaffordable
- Team members became proud ambassadors of their digital presence
- Blog production increased from monthly to weekly
- Sales cycle shortened by nearly two weeks
- Mobile engagement improved significantly with founders browsing during investor meetings
Conclusion
By aligning Voxeon's digital presence with their mission to amplify important stories, we created a website that truly practices what they preach. The bold, strategic design reflects their approach to PR—clear, impactful, and impossible to ignore. The project transformed not just their website, but how they present themselves to the world.
What the client had to say
