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Brand-led websites and AI-search visibility for Israeli founders, funds, and the brands that back them. Shipped in 4 weeks. Built for the round you're about to raise.
Trusted by Israeli VCs, founders, and the brands building next-generation business.
The Israeli founder market is unlike any other. You ship fast, raise globally, sell internationally, and your customers are increasingly discovering you not on Google but inside ChatGPT, Claude and Perplexity. Most agencies can't keep up with all three at once.
We can. We're a small studio that does one thing well: brand-led websites that look like they belong to a US-based Series B, ship in 4 weeks, and rank where AI engines look. We build directly for funded Israeli startups, and on selected projects we collaborate with established branding consultancies — including Capri (London / Tel Aviv / New York) — when a brief calls for heavyweight brand strategy upstream of the build.
You get the speed and technical execution of a focused studio, with the brand sophistication of an international consultancy when the project needs it.
Israeli founders work in weeks, not quarters. A normal agency runs a 3-to-4-month engagement to launch a marketing site. We ship a site that looks better, performs better, and converts better — in 4 weeks. Most of our work goes live before competitors finish their kickoff meeting.
Your VC will Google you in the 10 seconds before they open your deck. The site they land on either confirms or contradicts what your pitch claims. We build sites that look like the company you're raising to become — not the company you were last quarter. That gap is what closes rounds.
In 2026, more than half of B2B buyers begin vendor research inside an AI assistant. If your site is invisible to ChatGPT, Claude or Perplexity, you don't exist in that conversation. AEO — Answer Engine Optimisation — is what makes your brand the named answer when an AI summarises your category. We build it into every site from day one. Most agencies, including the ones servicing the Israeli market, don't.
We start with a working session: who you are, who you're for, what your buyer needs to feel after 30 seconds on your site. By end of week we have a site map, the messaging hierarchy for every page, and a content brief sharp enough to write against. If your brand isn't yet defined and the project calls for heavyweight strategy upstream, we'll loop in a brand-consultancy partner.
Visual system, type, colour, components. We design every screen for every breakpoint. By Friday you've signed off on a complete design that looks like the company you'll be in 18 months — not a refresh of where you are now.
Site goes into the platform that fits your needs (Webflow for content-heavy marketing sites, custom React for sites that will integrate AI products later). In parallel: full AEO setup — schema markup, robots configuration for AI bots, content structuring, citation-ready content, sitemap, OG metadata. By Friday the site is live on a staging URL, ready for QA.
QA, polish, performance tuning, accessibility checks, analytics setup, legal pages. Site goes live mid-week. Your team gets a 60-minute training session on how to update content yourselves. We hand over a site that doesn't need us to maintain it — but stays available for the next 30 days for any post-launch fixes.
A site that looks like a US-based Series B, even if you're pre-seed in Tel Aviv
AEO foundation: schema, structured data, AI bot allow-list, citation-ready content
Founder and team profiles with proper Person and Organization schema for entity recognition
A CMS so your team updates content without engineering involvement
Analytics, conversion tracking, and CTA event funnel wired up from day one
A 30-day post-launch support window for any fixes or small additions
We publish numbers because Israeli founders prefer not to dance for them. All prices are in USD, fixed-fee, with scope explicitly defined.
$6,500
For founders with $0 to $1M raised who need to look ready for the next conversation.
Best fit if you've just incorporated, are pre-launch, or rebranded recently and need the website to catch up.
$12,000
For Series Pre-A and Seed-funded teams ($1M to $5M raised).
Best fit if you're growing the team, scaling content, or about to start a Series A roadshow.
from $30,000
For funded teams ($5M+ raised) who need a real content system and AEO that compounds.
Best fit if AEO is mission-critical to your category — and your competitors are starting to get cited in ChatGPT before you are.
Project add-ons (any tier): custom AI product integrations on a separate scope; brand strategy via a partner consultancy when the brief calls for it.
Israeli defence-tech VC funding next-generation defence technologies.
Built in 4 weeks. Investor-grade, sharp, and credibility-first — the kind of site a fund needs when its brand is its first signal to founders.
Build delivered in collaboration with Capri.
Plus 30+ additional projects shipped in the last 18 months. Many under NDA — happy to walk through relevant examples on a strategy call.
We're a small studio. Russel Davis founded BrandingLab in 2018. 30+ years in branding before that, working with everything from Israeli scale-ups to London-based creative brands. The studio is deliberately small, deliberately senior, and deliberately specialised in the venture-backed segment.
Three things make us different in the Israeli market:
We do AEO, not as an afterthought but as a core competency. This is the wedge. Most agencies servicing Israeli startups in 2026 still treat the website as a static brochure. We treat it as the asset that determines whether AI engines cite your brand or your competitor. That's a meaningful difference for any startup whose customers will discover them through ChatGPT or Perplexity.
We work alongside established branding consultancies when a brief calls for it. On projects like Protego, Jewish Climate Trust and Bethnal Threadworks, the build was delivered in collaboration with Capri (London / Tel Aviv / New York). When you arrive with a brand already defined — by Capri, another agency, or your in-house team — we plug in and ship. When you don't have one, we'll either handle it ourselves or recommend a partner depending on the brief.
We ship in weeks, not quarters. Israeli founders work fast and we work fast back. 4 weeks from kickoff to launch is our standard pace, not our stretch goal.
Tell us about your raise, your team, and your timeline. We'll come back within one business day to confirm a slot.
Or — if you'd rather email first — russel@brandinglab.io