Introduction
When CAPRI approached us to develop the Protego Ventures website, I immediately Googled the name—it turns out it’s the shield charm from Harry Potter. As a VC firm investing in defence technology, the name was perfect. We were up to the challenge of translating the Visual Identity created by CAPRI into an online expression of the Protego brand.
Challenge
This wasn’t just another financial website. Defense technology venture capital operates in a world where discretion and authority are everything.
How do outdated websites hurt business growth?
Common website problems directly impact your bottom line:
- Poor user experience leads to lost leads and high bounce rates
- Outdated design undermines brand credibility
- Slow performance hurts search rankings
- High maintenance costs drain resources better spent on growth
Approach
After several deep conversations and one particularly intense whiteboarding session, we developed a strategy that would thread this particularly tricky needle:
We spent three weeks just on color exploration. The beige we landed on wasn’t just beige—it was the exact shade used in certain military environments. That wasn’t accidental. The orange accents? They popped without looking frivolous.
For photography, we curated monochromatic images of defense technology that conveyed seriousness without looking like a military recruitment site. Finding these images was like hunting for unicorns.
Our navigation went through seven iterations to achieve that perfect balance of simplicity and function. “Like a well-designed weapon,” our designer David commented, before realizing how that sounded in a team meeting.
Technologies used: Webflow, Figma
Feedback
“Working with BrandingLab was like finding a partner who could read our minds. They understood that in our world, subtlety and precision matter more than flash. The website they created communicates authority and expertise in exactly the way we need to approach defense technology founders and investors. It’s become a crucial tool in establishing our credibility in a highly competitive space.
FAQ
How do you ensure security for financial services websites?
We implement SSL certificates, secure hosting, regular security audits, and follow industry best practices for financial services web development. Webflow's enterprise-grade infrastructure provides 99.99% uptime and built-in security features.
What features do financial services websites need?
Essential features include clear service explanations, team credentials, compliance information, secure contact forms, performance calculators, and educational resources that build trust with potential clients.
How long does a financial website redesign take?
Financial services website projects typically take 6-10 weeks, allowing time for compliance review, content strategy, design iterations, and thorough testing before launch.
Why choose Webflow for a financial services website?
Webflow provides the professional aesthetic, fast performance, and security that financial services clients expect, while giving your team the ability to easily update content and maintain compliance messaging.
Can you help with financial services content strategy?
Yes, we help develop content that explains complex financial concepts clearly, builds trust with prospects, and positions your firm as an authority in your specialty areas.
