Delivering a ‘Wow’ Factor with Webflow Design for Tabono in Just 4 Weeks
Introduction
When mining, industrial, and logistics specialists Tabono knocked on our door, we knew we were in for a wild ride. Liran and Reon (the founders) didn’t just bring us a design brief – they brought us an impossible deadline and sky-high expectations. With their annual conference breathing down our necks, they needed something that would knock their attendees’ socks off while still honoring their African roots. Oh, and we had just 4 weeks. No pressure, right?
Challenge
Let me tell you, when Liran first mentioned their timeline, I nearly spat out my coffee. Here’s what we were up against:
- A ridiculous 4-week sprint for a massive 20+ page website (I still have the eye twitch to prove it)
- Creating that elusive “Wow factor” that everyone wants but can’t quite define
- Wrapping our heads around their complex industrial offerings – from mining tech to logistics systems
- The absolute non-negotiable conference launch date (Liran made it crystal clear: “Miss this, and we’re toast”)
- Finding that sweet spot between proudly African and globally accessible
- Building slick animations that wouldn’t crash on attendees’ devices
The conference date loomed over us like a storm cloud. If we missed it, all our hard work would be for nothing.
Objective
We rolled up our sleeves and set out to create a website that would:
- Make jaws drop through design and functionality (the kind where people actually say “wow” out loud)
- Show off Tabono’s industrial expertise without boring people to tears
- Honor their African heritage while feeling international enough for global clients
- Include those fancy animations that make stakeholders happy
- Launch without a hitch before their big moment in the spotlight
Approach
Our strategy? Coffee. Lots of coffee. And also:
Accelerated Design Process:
Our design team basically lived in Figma for two weeks. Tom (our lead designer) admits he dreamed in color palettes by the end. The result? A visual system that captured Tabono’s industrial-meets-African identity.
Parallel Workflows:
We couldn’t afford to wait for final approvals, so we started building while designs were still getting tweaked. Risky? Yes. Necessary? Absolutely.
Advanced Webflow Development:
Phantom, our Webflow wizard, pushed the platform to its limits. “I’m pretty sure I broke and fixed Webflow five times that month,” she jokes. The animations she created became the highlight of the site.
Multimedia Integration:
When stock footage wasn’t cutting it, we got creative with AI-generated imagery that captured industrial environments we couldn’t possibly photograph in time.
Comprehensive Content Strategy:
Emma spent an entire weekend deep-diving into mining logistics (not recommended as light reading) to ensure that every word on the site resonated with industry insiders.
Rigorous Testing:
The whole team became obsessive about testing. We had a spreadsheet tracking 127 different elements across devices. Ben still wakes up sometimes muttering “but did we check Safari?”
Outcome
Against all odds, we pulled it off! The night before launch involved pizza, a minor crisis over a mobile menu glitch, and finally, triumphant high-fives at 2 AM. We delivered:
A comprehensive 20+ page website that somehow, miraculously, got done in 4 weeks (though we aged about 4 years in the process)
A digital experience that captured Tabono’s spirit – you could feel the combination of industrial strength and African warmth
Animations that made their competitors’ sites look like they were built in 2010
