When your buyer asks AI who to hire, are you in the answer?
B2B buyers now ask ChatGPT, Perplexity, and Google AI Overviews instead of scrolling links. I structure your site so it gets named — and I can prove whether it's working.
The shift
1 answer, 2–3 names.
AI gives a shortlist, not a page of links. You're on it or you're invisible.
0 clicks to notice.
If you're not named, it never shows in your analytics — you can't see the loss.
Most crawlers skip JavaScript.
If your content isn't in the HTML, the answer engine never read it.
AEO isn't louder SEO.
SEO tried to rank a page higher on a list. AEO tries to get your company quoted inside the answer. Same web, different game — and B2B is where a focused company can win, because generalists get filtered out of specific questions.
AEO vs SEO, in depthRanks a link in a list.
Wins on backlinks & keywords.
Gets cited in the answer.
Wins on clarity, specificity, structure.
B2B is where focused companies win.
Higher-stakes, more specific questions.
Nobody asks AI for "best agency." They ask "AEO agency for B2B SaaS." Long, qualified questions are where you win.
Proof, not adjectives.
AI cites checkable claims — named clients, real outcomes, a defined process. "Award-winning" is noise.
The committee cross-checks.
After AI names you, a human clicks through and looks for the same claim restated. Consistency survives that check.
What actually gets you cited.
Be a clear entity.
One tight, repeated description across your site, schema, and profiles. Org schema (JSON-LD) makes it explicit.
Answer the question first.
Lead each section with the answer, then support it. AI extracts the first factual sentence, not a buried conclusion.
Publish comparative content.
"AEO vs SEO," "Webflow vs WordPress for B2B," "how to choose an agency" — what buyers ask AI is what AI quotes back.
Structure for machines.
One H1, logical headings, FAQ schema, clean sitemap, AI-bot-friendly robots.txt.
Make the claim checkable off-site.
Consistent details across LinkedIn, directories, and mentions reinforce you are who you say you are.
Get this wrong and nothing else matters.
Most AI crawlers don't run JavaScript. If your site builds its content in the browser, the crawler sees a blank shell — and can't cite what it can't read. Server-side rendering or prerendering is the price of entry. I hit this on my own site, found it, and fixed it — so this isn't theory.
<!doctype html> <html><head><title>—</title></head> <body> <div id="root"></div> <script src="/app.js"></script> </body></html>
Empty shell. Nothing to cite.
<h1>AEO for B2B</h1>
<p>B2B buyers ask AI who to hire...</p>
<script type="application/ld+json">
{ "@type": "FAQPage", ... }
</script>Full content, schema present. Cite-ready.
Real B2B rebuilds, structured to be found.
Start with an honest audit.
Is your content in the HTML, are you a clear entity, do you have the content buyers ask AI? The AEO maturity assessment tells you what you're missing before you spend on content.
- 1Invisible
Invisible
Crawlers can't read you.
- 2Crawlable
Crawlable
Content in the HTML.
- 3Structured
Structured
Schema + hierarchy.
- 4Citable
Citable
Clear claims, clear entity.
- 5Cited
Cited
Named in the answer.
Get named in the answer.
I build and structure B2B sites to get cited in AI search — delivered with my partner specialists — and monitor whether it's working.