Privacy Policy

1. Who we are

BrandingLab is a B2B brand and web design agency. This policy covers brandinglab.io and the tools on it, including the free AEO audit. In this policy, "BrandingLab", "we", "us" and "our" refer to BrandingLab.

2. Information we collect

Information you give us. When you use our quote or contact forms or the AEO audit, we collect your name, email address, company, project details and any website URLs you submit.

Information collected automatically. When you visit the site we collect your IP address, device and browser type, pages viewed, referring page and approximate location.

Cookies and similar technologies. We use cookies and similar technologies as described in section 4.

3. How we use your information

We use personal information to:

• respond to enquiries and quote requests;
• run the AEO audit tool and deliver your results;
• operate and secure the site;
• understand how the site is used and improve it;
• send relevant follow-up you have asked for; and
• comply with our legal obligations.

We do not sell personal information.

4. Cookies and analytics

We use essential cookies that the site needs to work. With your consent, we also use Google Analytics and Microsoft Clarity for usage and session analytics. These run only in line with your cookie choices.

You can change or withdraw your consent at any time through Cookie settings, and you can also manage cookies through your browser settings.

5. Legal bases for processing

Where the GDPR or UK GDPR applies, we rely on the following legal bases: your consent; our legitimate interests in running and improving our business and site; taking steps at your request before entering into a contract, or performing a contract; and compliance with a legal obligation.

6. Sharing your information

We share personal information only with service providers that help us run the site (hosting, backend and database, analytics and email), with our professional advisers, and where required by law. Our service providers process data on our instructions.

7. International transfers

Your information may be processed outside your country. Where required, we use appropriate safeguards to protect it.

8. Retention

We keep personal information only as long as needed for the purposes described above. Enquiry data is typically kept for up to 24 months after our last contact with you, unless a longer period is required by law.

9. Security

We use reasonable technical and organisational measures to protect personal information. However, no method of transmission or storage is 100% secure.

10. Your rights

Depending on where you live, you may have the right to access, correct or delete your personal information; restrict or object to its processing; receive it in a portable format; withdraw your consent at any time; and complain to your local data protection authority.

California residents. You have rights under the CCPA/CPRA, including to know, delete and correct your personal information. We do not sell or share personal information for cross-context behavioural advertising.

South African visitors. You have rights under the Protection of Personal Information Act (POPIA).

To exercise any of these rights, contact us at hello@brandinglab.io.

11. Children

Our site is not directed at children under 16, and we do not knowingly collect their personal information.

12. Third-party links

Our site may link to other websites. We are not responsible for their privacy practices.

13. Changes to this policy

We may update this policy from time to time. Updates will be posted on this page with a new "last updated" date.

14. Contact

For questions about this policy or your personal information, email hello@brandinglab.io.