About BrandingLab

BrandingLab is a principal-led studio with fourteen years behind it.

I'm Russel Shalom Davis. I've been building brands and websites since 2012 — first as a designer, then as a designer who learned to ship. BrandingLab, established in 2019 and based in Tel Aviv, is where that work lives now: strategy-led Webflow builds, brand identity, and answer engine optimisation for B2B teams across Israel, the UK, the US, and South Africa.

Two things make this studio different from the agencies you're probably comparing it to.

The first is that I run my own SaaS. Gazette Search serves collections agencies and law firms searching 900,000+ South African Government Gazette notices — real customers, real infrastructure, real 2am decisions. I feel every hosting, database, and pricing call on my own product before I bring an opinion about yours to a client build. Most agencies advise from theory; I advise from a production system I operate myself.

You work directly with me from first call to launch. Where a project needs more hands or a specific discipline, I bring in trusted partner specialists from a vetted network — so you get senior judgment on every decision and full studio capacity when it counts.

The second is AEO. Buyers increasingly start vendor research inside ChatGPT, Perplexity, and Google's AI Overviews — and most B2B websites are invisible there. I build sites that AI engines can read, parse, and cite, and I run the same monitoring on my own properties that I sell to clients. When I tell you what AI search says about your brand, it's because I checked, the same way I check mine.

Webflow Accredited Partner. 4.9-rated on Clutch. Every project handled personally, from first call to launch.

You work directly with me. I bring in trusted partner specialists to deliver — so you get senior attention and full studio capacity.

If that sounds like the kind of partner you want: run the free AEO audit or book a strategy call.