Insights
Thinking on Webflow, AEO, and building B2B websites that drive results.
Common questions
Webflow strategy and build practice, answer engine optimisation, schema and structured data for React apps, B2B website rebuilds, and custom AI products. Articles are written from shipped client work rather than industry commentary, so most include the specific implementation detail and, where available, post-launch data.
Russel Shalom Davis, a Webflow Accredited Partner who has been building brands and websites since 2012. Every article reflects work delivered through the studio, so the recommendations are the ones actually used on client projects.
Start with "What is AEO" for the definition and the mechanics, then read the JSON-LD guide for React SPAs if your site is client-rendered. If you'd rather see your own gaps first, the free scan on the audit page checks crawler access, rendering, schema and answerability against your URL.
New pieces publish as client work produces something worth documenting — typically a few times a month rather than on a fixed content calendar. Existing articles get updated when platform behaviour changes, which in AI search happens often.