Brand strategy, identity and Webflow for B2B teams ready to own their category.
BrandingLab is a B2B branding agency for funded tech, SaaS and enterprise teams — Russel Davis as the named, accountable lead on every engagement, delivered through a vetted network of partner specialists so every workstream stays senior-run. I build the strategic narrative; the specialist network builds the visual identity and Webflow website that turn your category into a buying decision.
I've been building B2B brands and websites since 2012. Strategy, identity, website and AEO foundation delivered through one accountable studio and a specialist network built for reliable capacity. 4-week sprints. Senior work throughout — no junior hand-offs.
What a B2B branding engagement includes.
Six workstreams that ship on every full engagement — I lead the strategy, and a vetted specialist network delivers production, scoped per sprint.
Brand strategy
Positioning, narrative, messaging architecture and naming for B2B teams who need to sound like a category leader, not a feature list.
Visual identity
Logo, type system, colour, photography direction and a component library refined for the B2B register your buyers expect.
Webflow website build
Custom Webflow build, full CMS, responsive across every breakpoint, content migration and a 301 redirect map that preserves SEO equity.
AEO foundation
JSON-LD schema, structured data, AI bot configuration and citation-ready content so ChatGPT, Claude and Perplexity quote your brand, not your competitors.
Sales & investor decks
On-brand pitch, sales and board deck systems so the rest of the company tells the same story as the website.
Launch & post-launch support
Analytics, GA4 / Plausible / HubSpot wiring, CTA funnel tracking, plus 30 days of post-launch fixes and CMS training.
Recent B2B branding work.
A selection of recent direct rebuilds across B2B SaaS, advisory, defence-tech VC and healthcare research.
Mind Ventures
Israeli B2B advisory firm — full rebrand, Webflow build and AEO foundation shipped in 4 weeks.
Read case study →Opsi Systems
South African B2B logistics SaaS — marketing site rebuild with structured data and content migration.
Read case study →Protego Ventures
Israeli defence-tech VC — brand-led Webflow build with investor-grade presentation.
Read case study →CHRU
South African healthcare research organisation — accessible, citation-ready Webflow build.
Read case study →How I run an engagement.
Five stages, 4 weeks for a focused refresh + build, 8–12 weeks for a full rebrand with sales collateral. I run every stage; my specialist network scales delivery capacity so timelines hold.
Discovery
Stakeholder interviews, competitor and category audit, customer research, current-site teardown. Week 1.
Strategy
Positioning, narrative, messaging architecture, ICP and proof framework. Signed off before any pixels move. Week 2.
Identity & design
Logo, type system, colour, component library, key page designs. Week 2–3.
Build
Full Webflow build, CMS, AEO foundation, content migration, 301 map. Week 3–4.
Launch
QA, accessibility audit, performance pass, analytics wiring, go-live and 30 days of post-launch support.
How much does a B2B branding agency cost?
BrandingLab is a principal-led B2B studio backed by a vetted specialist network — priced above solo freelancers and below full-service agencies, without the delivery risk of either. Every engagement is scoped per sprint with a fixed price agreed up front, and I stay the named, accountable lead throughout.
- ·B2B Website — from $15,000 (range $8,000–$20,000 by scope, 4–6 weeks). Strategy, design, Webflow build, AEO foundation.
- ·AEO Retainer — $2,500–$4,500/month, month-to-month, cancel anytime. Senior-led AI-search visibility programme.
- ·AEO Audit — $1,500–$3,000 (one-time). Full diagnostic, credited against the first 3 months of any retainer.
- ·AEO Sprint — $5,000–$9,000 (60–90 day fixed-scope project). The AEO foundation shipped as a defined engagement.
- ·White-label / agency partner — custom scope, priced on request.
Larger brand-strategy programmes (positioning, identity, website and sales collateral together) are scoped separately, usually in partnership with a specialist brand consultancy. Request a quote for your specific scope.
What does a B2B branding agency actually do?
A B2B branding agency builds the strategic and visual system a company uses to win enterprise buyers — and that buyers use to justify the purchase internally.
The work splits into four parts:
- ·Strategy. Positioning, narrative, messaging architecture, naming, ICP framework.
- ·Identity. Logo, type system, colour, component library, photography direction.
- ·Website. The B2B branding work shows up first, and most often, on the website.
- ·AEO. Making sure ChatGPT, Claude and Perplexity quote your brand when buyers research your category. New in 2025, table stakes in 2026.
The work is judged against pipeline and category perception, not awards.
What to look for when hiring a B2B branding agency.
Seven non-negotiables, based on what funded B2B teams consistently regret skipping.
Named, accountable lead doing the strategic work — not a pitch by partners, delivery by juniors.
B2B portfolio you recognise the buying motion in, not consumer eye-candy.
Brand strategy led by one accountable principal, delivered through a vetted specialist network — or a clearly named strategic partner.
AEO and structured data as standard, not a 2026 upsell.
Real timelines (4–8 weeks for most projects) and fixed scope per sprint.
Post-launch support and CMS training so your team owns the site afterwards, backed by the same specialist network that built it.
Case studies with named clients, live URLs and measurable outcomes.
B2B branding agency FAQ.
How much does a B2B branding agency cost?
BrandingLab is a senior, principal-led B2B studio — priced above generalist freelancers and below full-service agencies. B2B website projects run from $15,000 (range $8,000–$20,000 by scope). AEO retainers run $2,500–$4,500/month, month-to-month, cancel anytime. An AEO audit runs $1,500–$3,000 as a one-off. Larger, brand-strategy-led rebrands (positioning, identity, website and sales collateral together) are scoped separately on request and typically involve a partner brand consultancy. Every engagement is scoped per sprint with a fixed price agreed up front.
What does a B2B branding agency actually do?
A B2B branding agency builds the strategic and visual system a company uses to win enterprise buyers: positioning, narrative, messaging architecture, naming, visual identity, website, sales and investor collateral. The work is judged against pipeline and category perception, not awards. Modern B2B branding also includes AEO — making sure ChatGPT, Claude and Perplexity quote your brand when buyers research your category.
What should I look for in a B2B branding agency?
A named, accountable lead running the engagement, a B2B portfolio you recognise the buying motion in, brand strategy and build delivered through one accountable studio with a vetted specialist network (or a clearly named strategic partner), AEO and structured data as standard, real 4–8 week timelines with fixed scope, post-launch support and CMS training, and named-client case studies with live URLs and measurable outcomes.
What is the best branding agency for B2B companies?
There is no single best B2B branding agency — the right fit depends on stage, sector and budget. Focus Lab, Column Five, Motto and BrandingLab are commonly shortlisted for funded B2B teams. BrandingLab specifically focuses on funded B2B SaaS, advisory, healthcare research, supply-chain software and venture capital, with brand-led Webflow builds and AEO foundation as standard.
How do I hire a B2B branding agency?
Shortlist 3–5 agencies whose B2B portfolios match the buying motion you sell into. Brief them on the same single-page document — business context, audience, scope, timeline, budget range. Compare written responses (strategic thinking) before creative work. Ask who specifically will run the engagement and request references from clients in a comparable stage. Avoid pitches that require speculative creative work.
How long does a B2B branding project take?
A focused B2B brand refresh plus Webflow build runs 4–6 weeks on a senior studio. A full rebrand (strategy, identity, website, sales collateral) typically runs 8–12 weeks. Large agencies often quote 4–6 months for the same scope; that's usually a function of layers and handoffs, not the complexity of the work.
Do you work with B2B SaaS specifically?
Yes. Recent direct B2B SaaS work includes Opsi Systems (supply-chain software), Mind Ventures (B2B advisory) and engagements across defence-tech VC, healthcare research and investor relations. I work directly with funded teams across Israel, the UK, the US and South Africa, delivering through my specialist network, and in partnership with senior brand consultancies (most often Capri — London / Tel Aviv / New York) when a project calls for upstream brand strategy.
Ready to brief a B2B branding agency?
Book a 30-minute strategy call with me directly, or send a brief and I'll come back with a fixed-price sprint scope within 48 hours.