Selected work
Lab results.
Also built for · Protego Ventures · Mind Ventures · Voxeon · CHRU · Jabali Mining · Threadworks · Airvantage · Tramm · Outdefine · Campfire · GoSolo · Lateral
Sites with AEO wired in from the first component, not bolted on the week before launch.
How I build →Live in four weeks, migrated without losing search equity, then improved every week after.
AEO services →CLUTCH RATING
★ 4.9
CLIENT RETENTION
87%
YEARS IN THE CRAFT
14+
WEBFLOW PARTNER
Accredited
Also built for · Protego Ventures · Mind Ventures · Voxeon · CHRU · Jabali Mining · Threadworks · Airvantage · Tramm · Outdefine · Campfire · GoSolo · Lateral
The best B2B sites don't just look credible — they convert demand, support sales cycles, and grow in value as the business scales. I build for those compounding returns: higher conversion, stronger authority, and a platform your team can actually run.
4.9 rating on Clutch from clients across Europe, the US and Africa.
★★★★★
"BrandingLab is a Webflow expert with technical competence and brilliant design services."
Michelle K Blumenau
Director, Turquoise PR & Marketing Communications
★★★★★
"They delivered excellent quality and had an impressive ability to implement my vision."
Jo Eyre
Managing Director, Voxeon Communications
★★★★★
"BrandingLab made good suggestions on interactions and features, which raised the level of the site experience."
Caryn Sher
Director, Jack Be Nimble
It turns positioning into a site that sells: messaging hierarchy, design system, build, schema and performance work, then measurement after launch. For B2B specifically that means designing for a buying committee researching vendors, not a single impulse buyer. BrandingLab covers strategy through launch, with Webflow or AI-native React depending on what the product needs.
A full B2B website build starts from $15,000, with most projects landing in the $8,000–$20,000 range depending on template count, CMS complexity and integrations. AEO work is priced separately: an audit from $1,500 ($1,500–$3,000), a 60–90 day sprint at $5,000–$9,000, or a retainer at $2,500–$4,500/month. You get a one-page scope, timeline and price before anything is built.
Choose Webflow when marketing needs to publish and iterate without engineering — it covers most B2B marketing sites. Choose an AI-native React build when the site carries product logic: gated tools, dashboards, auth, or AI features. Both ship with schema, performance work and AEO foundations as standard.
AEO (answer engine optimisation) is the work that makes your site readable and citable by ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. It matters because B2B buyers now shortlist vendors inside those tools, and AI crawlers like GPTBot and ClaudeBot don't reliably execute JavaScript — so a client-rendered site can be invisible. The fixes are concrete: server-visible content, schema, answer-first structure and crawler access.
Most builds run as 4-week sprints from kickoff to launch, with larger multi-template sites taking two sprints. Timelines hold because scope is fixed before the sprint starts and content collection runs in parallel with design.
You work directly with Russel Shalom Davis on strategy, direction and every judgment call — there is no account-management layer. Specialist delivery (engineering, motion, content) comes from a vetted network of partner specialists brought in per project.
