Tabono

20+ page industrial website built in 3 weeks for a conference launch

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Industry

Mining & Industrial

Timeline

3 weeks

Services

Web Design, Webflow Development, Animation System

Overview

Tabono is a mining, industrial, and logistics company operating across African markets. Named after the Adinkra symbol for an oar — unity of purpose, strength, confidence and hard work — the site needed to communicate global capability while being unmistakably, proudly African — and launch in time for their annual conference.

The Challenge

Three weeks. Twenty-plus pages. A conference date that wasn't moving. The site needed to balance African heritage with global credibility, deliver a genuine 'wow factor' for conference attendees, and perform on mobile devices over unreliable exhibition hall WiFi.

Our Approach

I led the project with parallel workflows replacing sequential design-build cycles: while a partner specialist was finalising later pages, development had already begun on core architecture. The visual system drew from African design principles — geometric precision, bold structural forms, earthy tones — without relying on decorative motifs. Hardware-accelerated CSS and GSAP animations were tested specifically for conference conditions.

Led by me, Russel Davis, as a B2B Webflow studio — delivered with my specialist network, shipping brand-led builds with AEO baked in.

Results

Here's what the engagement delivered — measurable outcomes that speak for themselves.

Pages Delivered

20+

Build Time

3 weeks

Conference Launch

On time

Animation System

Custom GSAP

Go deeper

Read the full build story or try the product

The long-form case study covers the three-week build: parallel design-build workflows instead of sequential cycles, the African-heritage visual system, and how the animations were built to survive exhibition-hall WiFi.

Read the full case study Try it live

FAQs

Frequently asked questions

Common questions about the Tabono project.

I replaced sequential design-build cycles with parallel workflows — development began on the core architecture and reusable components while a partner specialist was still finalising later pages, compressing the critical path significantly.

The visual system drew from African design principles — geometric precision, bold structural forms and earthy tones — without leaning on decorative motifs. The result reads as proudly African and globally serious at the same time.

Animations were built with hardware-accelerated CSS and GSAP and tested specifically for the conference environment, so the experience held up on mobile devices over unreliable exhibition hall connections.