Today it's easy to get a logo designed. You can jump onto Fiver and get a logo for $5 or you can even design a logo yourself with websites like FreeLogoServices. Of course, if you want to take the design of your logo and brand seriously you should consider investing time, effort and money it takes to have a logo designed by a professional.
A professional designer will take the following three things into consideration when designing a logo.
Shape
The brain acknowledges and remembers shapes first. Visual Images can be remembered and acknowledged directly, while words have to be decoded into meaning. Since a distinctive shape makes a faster imprint on memory, the importance of designing a designative shape is imperative in design identity. Think about the Nike Swoosh, The Mac Donalds "M", Mecede's three pointed star and Apple's Apple. These are just same examples of logos with distinctive shapes.
Colour
Colour is second in the sequence of recognition. Colour can trigger an emotion and evoke a brand association. Distinctive colours need to be chosen carefully, not only to build brand awareness but to express differentiation. Think about Ferrari's "Red", MTN's "Yellow", Standbanks " Blue" and Nebank's "Green". All of these colours have an instant association with their brands.
Engagement
A well-designed logo needs to engage the viewer in a mental mind-game. The logo is an identifier, not a communicator. It is the shorthand for everything the brand stands for and it, therefore, needs to engage the viewer in a way that is clear and memorable.
Top three courses to help you with logo design
Logo Design 01
In logo design 01 you will learn to understand the basic principles of logo design. Your reputation aside, your ability to deliver a good logo is a reflection of your understanding of the fundamentals of logo design. It’s what separates you from the amateurs.
Color for creatives
Go beyond theory and transform your work. Finally know how to choose the right colors, build gorgeous palettes, and feel confident in every color you pick.
Typography 01
This popular course will teach you the rules of typography and help you understand and master type, design and layout.
Conclusion
Today it's easy to get a logo designed. You can jump onto Fiver and get a logo for $5 or you can even design a logo yourself with websites like FreeLogoServices. Of course, if you want to take the design of your logo and brand seriously you should consider investing time, effort and money it takes to have a logo designed by a professional.
