Mosaic United

The brief

Mosaic United runs Jewish engagement programmes with partner organisations around the world, and it publishes a steady flow of reports, presentations and campaigns. Each piece was being designed from scratch, so nothing quite matched the one before it.

What I did

I rebuilt the brand around the colours already in its mark: two blues, orange and ochre, with sand and ink to support them. Red Hat Display carries the headlines and Lato the text.

Then I documented it as a design system with named tokens. Components use a role such as “action-primary” rather than a raw colour, so a report, a social post and a web page all draw on the same source.

From that system came the website, a ten-year report covering 2015 to 2025, an anniversary presentation and campaign materials.

The outcome

Mosaic United now has one set of colours, type and components behind everything it publishes. The ten-year report and the anniversary deck were made from the same kit as the website, so they read as one organisation.