Airvantage

The brief

Airvantage works where telecoms meets finance: airtime advances, mobile financial services and financial data for people without a bank account. It sells to mobile operators and serves their customers, so the logo had to look credible to both.

What I did

I explored several directions and settled on a geometric mark of linked outline triangles. It suggests connection and lift, and it reads as the A in the name.

The wordmark pairs Gotham Book with Gotham Medium, so “Air” and “vantage” read as two parts of one word. I drew horizontal, stacked and icon-only lockups, each in blue, white and outline versions, and applied them to business cards and letterhead.

The outcome

A simple mark that holds up at app-icon size and on a sign, with a full set of lockups for any format. More of my logo and identity work is on the branding page.