42Co

A website for a data engineering and analytics consultancy

Website redesign · Illustration · Webflow build

Client

42Co, data engineering and analytics

Sector

Data & Analytics

Location

The problem

The site leaned so hard on its in-jokes that new visitors couldn't tell what the company did. A whale and a mouse from the book stood in for the services, the messaging never said plainly who 42Co helps, and the creative identity was working against the engineering clients it needed to win.

The work

What I did

Kept the playful identity, but put plain-language messaging about the services up front.
Redrew the whale and the mouse so they tell one coherent story instead of puzzling visitors.
An animated spaceship that travels around the page, and scroll-driven animation that moves the illustrations as you read.
Custom avatars of the owners in place of stock photography.
A simpler information architecture with clear navigation.

The story

How it came together

42Co is a data engineering and analytics consultancy whose identity runs on Douglas Adams' The Hitchhiker's Guide to the Galaxy, starting with the name.

Results

Identity