Introduction
CHRU's previous website could have been more exciting and easier to navigate. The user journey was complicated, with confusing navigation and site structure. Turquoise PR Communications approached Brandinglab to help them redesign the site in a way that gave credibility to such an important sector—the leading infectious diseases clinical research unit in South Africa.
CHRU can be proud of its new website. Its purple and yellow colour palette is true to the brand. The site is easy to navigate, with clear navigation menus, links, and calls to action.
Challenge
Patients researching healthcare providers make quick judgments based on website quality—their existing site wasn't instilling confidence.
Common challenges businesses in this sector face:
- Managing appointment inquiries efficiently
- Balancing clinical authority with approachability
- Reassuring anxious patients researching providers
Approach
We created a custom visual system that would resonate with CHRU's target audience while differentiating them in the market.
Our approach combined strategic UX design with Webflow's flexible CMS, enabling CHRU's team to easily manage content without developer dependencies.
Project timeline: 6-months
Technologies and tools used: Figma, Webflow
Feedback
The new site has become a cornerstone of CHRU's growth strategy, consistently generating leads and building credibility.
The project succeeded in reassuring patients and streamlining appointment inquiries.
FAQ
What makes a good healthcare website?
Effective healthcare websites prioritize patient trust through professional design, clear service information, easy appointment booking, accessibility compliance, and reassuring imagery that puts patients at ease.
How do you handle HIPAA considerations for healthcare websites?
We design healthcare websites with privacy in mind, using secure forms, appropriate disclaimers, and ensuring no protected health information is collected through the website without proper safeguards.
How long does it take to build a medical practice website?
Healthcare websites typically take 6-8 weeks to complete, including time for content development, compliance review, and thorough testing of appointment and contact systems.
Can patients book appointments through the website?
Yes, we can integrate appointment scheduling systems, patient portals, and contact forms that streamline the patient intake process while maintaining security and compliance.
Why is website speed important for healthcare providers?
Patients researching healthcare providers often browse on mobile devices. Fast-loading websites reduce bounce rates, improve search rankings, and create a better first impression of your practice.
