CHRU's previous website could have been more exciting and easier to navigate. The user journey was complicated, with confusing navigation and site structure. Turquoise PR Communications approached Brandinglab to help them redesign the site in a way that gave credibility to such an important sector—the leading infectious diseases clinical research unit in South Africa.
CHRU can be proud of its new website. Its purple and yellow colour palette is true to the brand. The site is easy to navigate, with clear navigation menus, links, and calls to action. The sections are clearly defined, and the choice of typography makes the content easy to read. The site truly reflects what a clinical research website should look like.
