Option 1
Initial setup: the AEO Audit
A clear diagnosis of how answer engines see your business today.
- Current-state AI visibility diagnosis
- Buyer-query review
- Citation and source analysis
- Technical and content findings
- Prioritised action plan
Answer engine optimisation
If AI cannot understand your business, it cannot recommend it.
Buyers now ask ChatGPT, Claude, Google AI and other answer engines who to trust. If your site isn't optimised for AEO, you may not be found — or AI may describe your business incorrectly.
AI answer · illustrative example
Who are the best partners for a company like ours in the US?
Here are three firms buyers commonly consider:
- 1. Competitor A[1] source
- 2. Competitor B[2] source
- 3. Competitor C[3] source
g2.comclutch.cocompetitor-a.comreddit.com
Your company — not mentioned in this answer.
What goes wrong when AI can't read you
Answer engines decide what to surface using signals from your website, trusted sources, structured data, consistency and evidence. When those signals are weak:
- Your company does not appear in the answer.
- Competitors are cited instead of you.
- AI repeats outdated or inaccurate descriptions of your business.
AEO is not traditional SEO
SEO helps people find your website in search results. AEO helps answer engines understand your business well enough to cite, describe and recommend it when buyers ask questions in ChatGPT, Claude, Google AI and other AI search experiences.
Strong technical SEO remains part of the foundation. But rankings alone do not ensure that AI answers represent your business accurately — or mention it at all.
Two simple ways to start
Option 2
Next step: the AEO Roadmap
Correct foundations first — not isolated content changes or generic "AI SEO" tactics.
- Sequenced priorities
- What to correct first
- Content and evidence to develop
- Technical signals to strengthen
- How to measure improvement
AI answers vary. We assess the buyer questions that matter — your 20 most important buyer-intent queries, each run three times — and use the evidence to prioritise action.
Questions about AEO
What is AEO?
AEO (answer engine optimisation) helps answer engines such as ChatGPT, Claude and Google AI understand your business well enough to cite, describe and recommend it when buyers ask questions.
Is AEO the same as SEO?
No. SEO helps people find your website in search results. AEO helps answer engines understand your business well enough to cite, describe and recommend it. Strong technical SEO remains part of the foundation, but rankings alone do not ensure AI answers represent your business accurately — or mention it at all.
What happens if my site is not optimised for AEO?
Your company may not appear in AI answers, competitors may be cited instead, or AI may repeat outdated or inaccurate descriptions of your business.
Should I start with an AEO Audit or an AEO Roadmap?
Start with the AEO Audit to diagnose where you stand today. The AEO Roadmap follows, sequencing what to correct first and how to measure improvement.
How is AI visibility measured?
We measure presence in AI answers for your 20 most important buyer-intent queries, running each query three times because answers vary — checked monthly by hand, or monitored weekly by BrandingLab.
Make sure AI gets your business right.
Tell us a little about your company and we'll prepare for a focused conversation.