# BrandingLab

> BrandingLab is a B2B website and AEO studio for ambitious mid-market teams. We build Webflow sites, AI-native React sites, and custom AI products (copilots, RAG assistants, agents) — engineered for AI-era discoverability across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.

This file helps AI crawlers and answer engines understand the structure and key content of brandinglab.io. All URLs are absolute and resolve to canonical pages.

## Core pages

- [Home](https://www.brandinglab.io/): Overview of BrandingLab — what we do, who we serve, featured work, and primary services.
- [About](https://www.brandinglab.io/about): Studio philosophy, team, approach to brand and website work.
- [Contact](https://www.brandinglab.io/contact): Start a project conversation. Form goes directly to the team.
- [FAQ](https://www.brandinglab.io/faq): The Branding Lab method — how we build, tools we use, pricing and timelines.

## Services

- [Webflow Agency](https://www.brandinglab.io/webflow-agency): Accredited Webflow Partner for mid-market B2B — custom design, multiplayer build, CMS architecture, AEO-ready semantic HTML, and an honest Webflow vs WordPress verdict.
- [AEO Services](https://www.brandinglab.io/aeo-services): Answer Engine Optimisation — content architecture, structured data, llms.txt, and citation tracking so AI search engines cite you.
- [AI Products](https://www.brandinglab.io/ai-products): Custom AI products — copilots, RAG assistants, agents and embedded AI features for B2B teams.
- [Free AEO Audit](https://www.brandinglab.io/audit): Automated audit of how well your site is structured for AI answer engines, with prioritised recommendations.

## Work

- [Case Studies index](https://www.brandinglab.io/work): Selected client work — B2B brand, Webflow and AI product projects with results.
- [GiverLink](https://www.brandinglab.io/work/giverlink): Modular fundraising SaaS built on React, Supabase and Stripe Connect — 0% transaction fees.
- [Protego Ventures](https://www.brandinglab.io/work/protego-ventures): Investment firm Webflow site.
- [Mind Ventures](https://www.brandinglab.io/work/mind-ventures): Venture studio brand and website.
- [Tabono](https://www.brandinglab.io/work/tabono): B2B SaaS Webflow rebuild.
- [CHRU](https://www.brandinglab.io/work/chru): B2B brand and website project.
- [Voxeon Communications](https://www.brandinglab.io/work/voxeon-communications): Communications consultancy site.

## Insights (articles)

- [B2B AI Search Visibility](https://www.brandinglab.io/articles/b2b-ai-search-visibility): How mid-market B2B brands earn citations across ChatGPT, Perplexity, Gemini and Google AI Overviews.
- [What a B2B Website Rebuild Actually Looks Like](https://www.brandinglab.io/articles/b2b-website-rebuild-process): The 6 phases, 8–12 week timeline, and what your team needs to commit from discovery to launch — including AEO implementation.
- [Webflow vs WordPress for Branding Agencies](https://www.brandinglab.io/articles/webflow-vs-wordpress-for-branding-agencies): Side-by-side comparison for B2B and agency use cases.
- [Why We Use Webflow for High-Converting Brands](https://www.brandinglab.io/articles/why-we-use-webflow-for-high-converting-brands): The conversion case for Webflow over custom CMS or WordPress.
- [What Is AEO?](https://www.brandinglab.io/articles/what-is-aeo-answer-engine-optimisation): Definition of AEO, why it matters for B2B, and how to execute it.
- [The AEO Maturity Model](https://www.brandinglab.io/articles/aeo-maturity-model): Five levels of AI search readiness — from keyword-only content to programmatic authority.
- [AEO vs SEO](https://www.brandinglab.io/articles/aeo-vs-seo): How AEO and SEO differ, where they overlap, and how to invest in both without duplicating effort.
- [Benefits of Webflow for Agencies](https://www.brandinglab.io/articles/benefits-of-webflow-for-agencies): How Webflow reduces agency project timelines by up to 40%.
- [Design Systems That Scale](https://www.brandinglab.io/articles/design-system-that-scales): How to build a Webflow design system using variables, reusable components, and documented conventions.
- [Why Brand Matters in the Age of AI](https://www.brandinglab.io/articles/why-brand-matters-in-age-of-ai): Why authentic brand identity is a competitive advantage as AI homogenises content output.
- [WordPress to Webflow Migration](https://www.brandinglab.io/articles/wordpress-to-webflow-migration): A structured five-step process for migrating from WordPress to Webflow.

## Optional

- [Sitemap](https://www.brandinglab.io/sitemap.xml): Full machine-readable sitemap.
- [Articles index](https://www.brandinglab.io/articles): Browseable list of all published insights.